SG Geek Girls Meetup – the start-up + ux edition

Ever wonder how cool (or hard) it is to work in the field of User Experience? We’ve heard you!

Our ‘UX‘ ladies, Valerie and Yan Ling will be sharing their experience and exciting journey with us in the start-up + ux edition meetup. Don’t miss this chance to hear them out and get them to answer every burning questions that you have.

What’s more? Jennifer – visiting us from Hong Kong, will also be sharing her start-up story and how she founded Geek Girl (HK) Meetup.

(Scroll down for more details of each speaker.)


It’s gonna be a happening night! You won’t want to miss this. REGISTER NOW!

Event details:

Date: 4 July 2013
Time: 7 PM – 9 PM
Venue: The Co – 75 High Street. View map here.
(Limited seats only. Register

About Jennifer

Founder of Prettybooked – Hong Kong’s Beauty Finder. Founder of Geek Girl Meetup HK. Consultant for Beauty Salons & Spas.

‘Nuff said?


About Valerie

Valerie is a User Experience Consultant at 2359 Media, with background in Advertising. She has led UX across banking, lifestyle, utility and education apps, notably on brands including DBS, SingTel and HungryGoWhere.

What makes UX so compelling to her is the whimsicality of creating a feeling in users. It makes every project an unpredictable experiment with (irrational) behavior and affordance.

Valerie will give us an overview of how UX is being practised by startups and MNCs in Singapore. And she can’t wait to tell you her journey of working on the new HungryGoWhere app.


About Yan Ling

Yan Ling is an Awesome Research Consultant (we are not kidding, that’s really her official title) at Digital Boomerang, the team that delivered award-winning websites for Ministry of the Environment and Water Resources, Ministry of Education and Ministry of Trade and Industry. She gives a damn about how people interact with digital products everyday, which puts her on a mission to improve Singapore residents’ lives. Starting off in design strategy, she’s gained her experience mostly in product development and market entry projects. One of her key projects is redesigning Singapore Visitor Centre space for which she was involved in providing design consultancy.

Yan Ling will tell us why she hopped onto a UX boat now and how things have been working out for her. If you’re also considering to make a move to UX, hear out to Yan Ling and her honest thoughts.