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SG Geek Girls – Calling for speakers in 2014!

Thank you everyone for attending all our events in 2013! We’ve had a great year and we’re very excited about 2014!


The SG Geek Girls platform has always been to encourage more females in the technology industry to come forward, share and learn from each other. In 2013 we had 7 very awesome ladies share about their work and we’re looking for even more ladies this year!


If you’d like to share something valuable to share with the rest of the community, just sign up as a speaker with us and we’ll get in touch with you!

Sign up here:


We’re flexible topic-wise! (Have an opinion on Bitcoins? Built a new Javascript library? Want to share about how you learnt how to code? Come share it with the rest of us!)

The best career advice ever

The Best Career Advice Ever

This is a guest post by Huifen, who is a lawyer, currently pursing her masters in law at Edinburgh University. She writes about technology and law at

On 21 Nov, I attended a careers masterclass organised by the Saltire Foundation at Edinburgh University. It was one of the best classes I’ve ever attended. I’ll like to share some learning points here.

The speaker, Dr Suzanne Doyle-Morris, spoke honestly about how women can succeed in male-dominated fields. This is her professional area of research.

However, I took away great advice applicable to all, regardless of gender or stage of their career. It also applies to people working for themselves or building a startup.

1. No one will ever care more about your career/ growth than you yourself.

This seems like such a truism, yet I saw many in the audience nodding along with me when Dr Doyle-Morris said this.

In our working lives, we often think that hard work and results alone will naturally bring accolades and promotions. Or that one’s line manager or HR somehow has our career progression all written down somewhere.

This is simply untrue. Your progress within the company or even within the industry is dictated mostly by the choices you make and the opportunities you get for yourself. You then have to persuade your line manager/ HR that you deserve that promotion or raise.

The effect of this is multiplied if you are your own boss – there is truly no one looking out for you. Even if you have mentors within the industry, they are not there to create a growth path for you/ your firm.

The following points will help you get

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2. Get Noticed.

Again, a truism. But no one will know how great your work/ product/ service is if you don’t talk about it!

If you are a working professional, this means claiming the credit for your ideas and results. This can include

– speaking confidently at work meetings and letting your ideas be known. If someone later tries to claim your idea as hers, gently put the person down by saying “I’m glad you agree with what I was saying 10 minutes ago…”
– writing about your achievements in the company newsletter or industry publications. This doesn’t mean that

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you wait for the communications team to interview you. This means writing the article yourself and sending it for publication.
– having regular updates with your line manager about your achievements.
– making contacts with other departments relevant to

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your work, and letting them know what it is that you/ your team do. If they later need support from your department, you will be the first point of contact, and can raise your profile as the ‘go-to” person.

If you are self-employed or creating a startup, this means advertising your work and doing the sales pitches, again and again. The above points about industry publications and raising your profile also apply to you.

Now, some of us really dislike talking about ourselves and our work. I am one such person. That is why I started a blog, to practice writing for a wider audience. The other thing I do is to mentor or volunteer so that I am forced to constantly speak with new people, find out what they do, and practice the niceties of social interaction.

You have to draw your passion for what you are doing,

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and let that enthusiasm show. Practice with family and friends if you are self-conscious about public speaking.

(If you are not passionate about your work, maybe it’s time to re-consider why you are doing it.)

3. Stay Relevant (to events and to people)

This is self-explanatory: you have to know what’s going on in the field. So you read all the relevant publications and attend the conferences.

But Dr Doyle-Morris brought up an interesting point about knowing the people who can make a difference to your career/ startup. Dr Doyle-Morris suggests setting up Google alerts for such people, so that Google does the search work and sends it nicely packaged to your inbox.

For example, know who is your head of department and what they are doing. Then if you ever have the famous “30-second airtime opportunity in an elevator”, you can have an intelligent conversation with the person and leave a positive impression.

The same goes for the movers and shakers in the industry that you work in/ sell to.

Singapore being so small, the odds of accidentally meeting such people are high. Multiply the odds if you attend a conference or industry event.

4. Delegate! Make Time!

By now you are probably thinking, how do I have time to do any of the above?

Some suggestions:

Negotiate to work-from-home some days a month, to save yourself the commuting time. That was the biggest drain on my time when I was working in Singapore.

Even if you are just starting out your career and have no one to delegate to in the office, you can delegate some parts of your personal life. For example, having some meals delivered to save grocery shopping/ cooking/ washing up time.

Cut the television/ movie watching. Now that I’m living by myself in student accomodation, I refuse to pay the £100+ TV license to be able to watch TV on my laptop. I don’t miss it! It frees you a good few hours a week to get out there and meet people in real life.

More about Dr Suzanne Doyle-Morris here:

Credit: Dr. Suzanne Doyle's Blog

Credit: Dr. Suzanne Doyle’s Blog

SG Geek Girls Meetup

SG Geek Girls Meetup – Anatomy of a UX Practitioner

SG Geek Girls

Meetup – Anatomy of a UX Practitioner (the user research edition)
Why are user experience practitioners able to translate user problems to usable design? Do they have bionic sensing abilities? What is the magical blend of traits and temperaments that makes a great UX-er?

Samantha Yuen interviewed 20 UX practitioners, researchers and ethnographers worldwide and uncovers some surprises that may cause you to re-evaluate your assumptions about the profession. She will also share her process for this study – from designing questions to identifying insights.
Expect an interactive session – boys welcome too! (Bring a girl along!)

Date: 7 Nov 2013
Time: 7PM – 830PM
Venue: The Co, 75

High Street

Speaker for this Meetup: Samantha Yuen

Pork fat fireworks in your mouth. The unexpected pleasure of an oozy deep-fried egg. Why shouldn’t our digital experiences be as memorable? Like a great chef, Sam is on a quest to hone her craft and be of the team that serves up a feast for the senses.


Currently Regional UX Researcher and team of one at PropertyGuru, Sam has 6 years under her belt working with organisations such as Ministry of Environment and Water Resources, Infocomm Development Authority and SingTel to improve the user experience and content of websites, intranets and apps.


Before becoming a tenacious champion of the customer, Sam trained in hospitality management. She is fascinated by human behaviour, loves traveling by train and derives as much satisfaction designing for service as she did


Anatomy of a UX Practitioner (the user research edition)
+Unexpected qualities that great UX-ers possess
+Structuring a research plan, asking the right questions
+Tips for user interviews, identifying insights

design for mobile

Geek Squad Drills – Design for Mobile

Geek Squad Drills: Designing for Mobile is an introductory course that will equip you with an understanding of an flat app design.

+ The fundamentals of designing for mobile
+ Workflow specific for working with mobile design
+ Non-destructive editing
+ How to create a page from wireframe to mockup
+ Getting glyph icons right
+ Slicing assets for mobile developers
+ Tips and tricks to speed up your workflow.
+ Working on iOS templates, as well as tips for Android.
+ What resources are available if you’d like to continue self-learning (and we think you will!)


Is this workshop for you?

This workshop is for developers, designers and entrepreneurs who want to design a successful app. To be able to benefit the most from this class, you need to have a copy of Adobe Photoshop CS6 (and above) and a basic knowledge of this program. Without basic understanding of it, this class might move too quickly for you.
Is this workshop for you?




What you will need to bring?
+ A laptop (for which you have administrative rights) with Wi-fi-enabled
+ Power cord
+ Adobe Photoshop CS6 / CC


What’s there for you?
+ A small student-to-instructor ratio classroom (10 students max to 3 instructor/TA)
+ A fun and inclusive learning environment
+ Most helpful and most friendly instructors (ever!)


Your instructor?
Nicole Tay started designing websites at age 15, back in the era of Adobe ImageReady.

She graduated from NUS School of Computing, but is working full time on design. She is currently a designer at Bubbly, a social voice service that works across feature phones and smartphones. Previously, she has worked or freelanced for companies like Singtel, Ogilvy, Possible Worldwide, 2359 Media, Synppit, Spawt and Microsoft. She enjoys designing interfaces for mobile more than web and prefers Android’s UX (but loves the new flat UI of iOS7!).

Also, she has a cute doggie called Benz. She regularly posts design resources on twitter @nicouze.

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Check out her work at You’ll spot a cute image of Benz!


When and where?
+ 19 Oct 2013, Saturday, 10.30 AM – 2.30 PM
+ Venue : The Co., 75 High Street
+ $50 per pax
*Your contribution will help us with our future events.
**If you are unable to make it to the workshop, please don’t sign up so someone else can have that seat. If you have signed up but won’t be able to come, you can transfer your space to your friend or let us know at least 2 days in advance. Thanks mucho!
*** This event is reserved for females only.



Our workshops won’t be possible without the incredible developers who help us out! If you’d like to lend a hand, please email us at

Have questions?
Email us at hello[at]
Tweet us: @sggeekgirls. Course related questions please tweet @nicouze directly.
Post to our FaceBook page:




Slides and Exercises from Geek Squad Drills – HTML & CSS

It’s been a while, but here are our long overdue slides from the last Geek Squad Drills – HTML & CSS! If you didn’t manage to attend our last session, you can check out our slides, feel free to try the exercises and share them with others!

You can also read about Farah’s experience with the workshop 🙂

We’re currently looking for more volunteers, for our leading our Geek Squad Drills development workshops and also for our networking events! If you’re interested, please sign up at

geeksquaddrills-htmlcss-6july2013 (1)

Geek Squad Drills: HTML & CSS (2nd edn)

Why HTML and CSS?

The web without HTML and CSS is a world without beauty and

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HTML and CSS combined is the backbone of all websites and some web applications. Knowledge in HTML and CSS is no doubt a must-know if you plan to get your hands dirty on web development, newsletters creation or blog customization.

HTML and CSS are easy to learn. It was designed in such a way that everyone – non-programmers included – can easily pick up and use it. No intimidating programs or complicated installations are needed. As long as you have Notepad or Sublime text 2 and a web browser, you’re ready to roll.

> Download Notepad++ here
> Download Sublime text 2 here


Geek Squad Drills: HTML & CSS workshop is a one-day introduction course designed to give you a hands-on experience. During the session, you’ll learn:

+ Basic techniques and concepts that are translatable to other programming languages
+ The building blocks of how HTML and CSS work together to create richer online experiences
+ How to create a media-rich website with images, video and a CSS-defined layout
+ What resources are available if you’d like to continue self-learning (and we think you will!)


Is this workshop for you?

This workshop

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is for absolutely clueless beginners. You don’t need to know a single thing about coding or computer programming before signing up for the course.

Trust us, you will be in good hands.



What you will need to bring?
+ A laptop (for which you have administrative right) with Wi-fi-enabled
+ Power cord
+ A sketch idea in mind of what you want to build with HTML and CSS

*Our workshops won’t be possible without the incredible developers who help us out! If you’d like to lend a hand, please email us at


What’s there for you?
+ A small student-to-instructor ratio classroom (10 students max to 1 instructor)
+ A fun and inclusive learning environment
+ Most helpful and most friendly instructors (ever!)


Your instructor?
Joyce Huang wears too many hats.

She’s the programme manager at Microsoft BizSpark in Singapore, co-founder of Singapore Geek Girls, regular writer for, organizer of GeekCampSG and instructor at Startup Academy.

It’s tiring to keep up

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with Joyce, really!

The good thing is she’s setting aside some of her precious time to conduct this Geek Squad Drills for you, so you should come!


When and where?
+ 6th Jul, 9AM – 3PM
+ Venue : Microsoft Singapore (Exact details will be sent to attendees only)
+ $50 per pax, pay at the door.

*If you are unable to make it to the workshop, please don’t sign up so someone else can have that seat.
If you have signed up but won’t be able to come, you can transfer your space to your friend or let us know at least 2 days in advance. Thanks mucho!



Have questions?
Email us at hello[at]
Tweet us: @sggeekgirls
Post to our FaceBook page:

sg geek girls meetup 270613

SG Geek Girls Meetup – the start-up + ux edition

Ever wonder how cool (or hard) it is to work in the field of User Experience? We’ve heard you!

Our ‘UX‘ ladies, Valerie and Yan Ling will be sharing their experience and exciting journey with us in the start-up + ux edition meetup. Don’t miss this chance to hear them out and get them to answer every burning questions that you have.

What’s more? Jennifer – visiting us from Hong Kong, will also be sharing her start-up story and how she founded Geek Girl (HK) Meetup.

(Scroll down for more details of each speaker.)


It’s gonna be a happening night! You won’t want to miss this. REGISTER NOW!

Event details:

Date: 4 July 2013
Time: 7 PM – 9 PM
Venue: The Co – 75 High Street. View map here.
(Limited seats only. Register

About Jennifer

Founder of Prettybooked – Hong Kong’s Beauty Finder. Founder of Geek Girl Meetup HK. Consultant for Beauty Salons & Spas.

‘Nuff said?


About Valerie

Valerie is a User Experience Consultant at 2359 Media, with background in Advertising. She has led UX across banking, lifestyle, utility and education apps, notably on brands including DBS, SingTel and HungryGoWhere.

What makes UX so compelling to her is the whimsicality of creating a feeling in users. It makes every project an unpredictable experiment with (irrational) behavior and affordance.

Valerie will give us an overview of how UX is being practised by startups and MNCs in Singapore. And she can’t wait to tell you her journey of working on the new HungryGoWhere app.


About Yan Ling

Yan Ling is an Awesome Research Consultant (we are not kidding, that’s really her official title) at Digital Boomerang, the team that delivered award-winning websites for Ministry of the Environment and Water Resources, Ministry of Education and Ministry of Trade and Industry. She gives a damn about how people interact with digital products everyday, which puts her on a mission to improve Singapore residents’ lives. Starting off in design strategy, she’s gained her experience mostly in product development and market entry projects. One of her key projects is redesigning Singapore Visitor Centre space for which she was involved in providing design consultancy.

Yan Ling will tell us why she hopped onto a UX boat now and how things have been working out for her. If you’re also considering to make a move to UX, hear out to Yan Ling and her honest thoughts.




Echelon 2013 is coming!


Echelon is coming! If you’re not already familiar with this annual tech and startup conference, Echelon is a 2 day conference organized by local tech blog E27. Happening from 4-5th June 2013. It features many industry leaders, leading

investors and business mentors sharing their experience and knowledge to discuss trends in digital, mobile, the internet and where Asia’s tech industry is headed.

A quick look at their speakers:


echelon speakers


SG Geek Girls is pleased to be a media partner for Echelon 2013! Looking forward to seeing you there!

You can buy tickets and register here.

SG Geek Girls – Join Us!

We started out with the simple idea of wanting to get more girls interested in technology.

Along the way, we’ve gotten amazing support and love from the community and we’re really thankful for that. The best thing is to see that women of all ages, shapes and sizes, can come together and learn from each other, the community and bringing their ideas to life.

If you’re interested to join our team in this journey, please join us for the upcoming info session! We’ll share with you more about our philosophy, the plans we have for the rest of the year and how you can help 🙂


Singapore Geek Girls – Join US Edition

Sunday, 24th March

10am – 1pm

Microsoft Singapore

Please help us to get to know you better before the session by signing up here.

SG Geek Girls brings you: Meet Jacqui Chew!

Meet Jacqui Chew, who is here in Singapore after 25 years in the US tech scene!

When Jacqui Chew, a shy Raffles Girl left Singapore in the 1980s, she thought she would be back in 4 years armed with a business degree and ready to start a career like many others. Twenty five years later, Jacqui is firmly esconced in the high tech startup industry in the New South where she mentors startup founders in three startup accelerator programs, directs editorial for Venture Atlanta, the South’s leading venture conference, owns and operates iFusion Marketing, a fractional CMO consultancy and co-organizes TEDxPeachtree, the premier TEDx event in Georgia. Join us for a sharing by Jacqui on:

+ Entrepreneurship in the United States
+ Succeeding as a foreign national
+ The importance of

a startup ecosystem and how to build one

More of Jacqui’s biography here:


Event details:

Date: 5 Dec 2012
Time: 6:30pm ~ 8:30pm
Venue: Amazon Web Services Regional Office,
Capital Square #10-01, Singapore 049481


*Limited seats available. Registration is now closed.

Thank you to our beer sponsors Hops Beverages as well!